You are happy to launch your new site. Now for a couple of years you don’t need to concentrate on your newly designed website, right? Well, for the most it is not true and not the case. With fast changing trends, customer behavior and technology, it is a far fetched reality. Your site needs to prove its mettle time and again. It needs to be retooled and updated eventually.
So how to spot the tell-tale signs and find out if your site is due for website redesigns. Find out if your website needs a facelift by answering a few relevant questions
1. Does your website's design look outdated?
If your website looks outdated your visitors will immediately move on to your competitor’s website. Your customers will feel that you are not keeping up with the time. This makes you look unprofessional and uncanny.
2. Does your website have content right for the customer and time?
A complex site navigation potentially frustrates and distracts them. You are probably losing customers, allowing them to get lost on your website. Leaving your customers confused on the site? They will not come back again, which means lost sales. Make it easy for them to navigate through and build comfort and trust. Take help of marketing analytics to check if your content is working. If not then you need to revise and freshen up your website content. Right content will not only give relevant information on your product and services but also improve your dropping rank in search engines. If the content is no longer the latest, and is stale, then it is costing you fortune.
3. Does your site have easy or complex navigation?
A complex site navigation potentially frustrates and distracts them. You are probably losing customers, allowing them to get lost on your website. Leaving your customers confused on the site? They will not come back again, which means lost sales. Make it easy for them to navigate through and build comfort and trust.
4. Does your site adjust to the size of mobile and other devices?
If your website doesn’t fit itself depending on the size of the viewing device, then you are losing on many prospects. More than ever, consumers are accessing the internet via mobile, tablets and other smart devices. To stay connected with many people, make your website mobile friendly with responsive design.
5. Does your competitor’s website generate leads with the elements that you don’t have?
If your competitor is excelling in business, that means you need to give a hard look at your current website. This reviews sites for business and gives a clear picture on what things you are missing. Redesign your website to integrate the missing elements on your website and stay in the competitive run.
Website redesigns don’t mean you need to restart with a new website project. It is an opportunity to rejuvenate your brand, to get the energy and momentum back into your website. You can keep your website up-to-date with little enhancements on a regular basis. Make a habit of making minor updates on your website quite often. It can be:
- Updating your copyright dates on time
- Regularly changing the website content
- Checking your website's marketing analytics
- Checking any outdated or bad links on the site
- Ensuring your site is indexed properly and the listings are current
The small habits will help in keeping your website up-to-date and in order.
If you need help from expert designers for website redesign, who can make more extensive changes, then we are here to help you.